Bonito Foundation

Better football, better world!
On and on, and on, and on...

In 2024, I co-founded a nonprofit organization that uses football as a force for good. Football has the power to make the world better and we’re here to make sure it does.

Bonito is operating at the intersection of football, social impact and technology. We build platforms, tell stories and develop projects for people and organizations using football to create positive change.

BP Fotboll

Coaching some amazing young footballers at BP Fotboll, in the Girls Academy U14 team. Being a youth football coach is one of the most rewarding things I’ve ever done. It’s an absolute pleasure to see kids grow and develop, both as players and as people, and to be a part of their journey. Support your local youth football team!

Unionen

I consult for Unionen, Sweden’s largest trade union on the private labour market and the largest white-collar union in the world. My focus is the people behind the Unionen website: the editorial team. The premise is simple: editors are users too, and their tools deserve the same design care as the website itself.

My work ranges from strategy and prototyping to guidance written for editors, all aimed at making publishing at Unionen simpler and more enjoyable.

Digital Product Development

I’m a creative technologist with 25+ years in the digital industry. I help teams work out what to build, design it well and get it built: product strategy, UX and product management, plus hands-on development.

SportsTech x Football Coaching

I’m your box-to-box midfielder. I can see the big picture, bridging technology and the game, working hard all over the pitch, ensuring beautiful football is being played.